Wholesale fashion continues to evolve rapidly online. POP-Market, fashion’s innovative online B2B platform, has been a leading driver of this evolution and now is expanding in the Footwear industry, evidenced by the announcement of its strategic partnership with Fashion Footwear Association of New York, (FFANY), the leading Fashion Footwear Trade Show, in New York.
Wall Street Journal
POP-Market, which revolutionized and simplified the way the fashion wholesalers and retailers conduct business, offers powerful, web and mobile-based selling tools developed using proprietary technology, and boasts the largest, wholesale online marketplace, trusted by over 50,000 retailers.
The POP-Market app is developed using the proprietary patented technology for visual communications that POP-Market has been perfecting for the past 13 years. It enables wholesalers to efficiently show their collections, create and suggest custom orders to buyers with the click of a button, and submit orders within minutes.
Shohfi was among the first to roll out an electronic visual display product in 2000. Visuality was a patented email tool for sharing professional product photos. [...] Last June, the pair relaunched Visuality as POP-Market, using Visuality’s core image-based technology.
The first player in the field was arguably POP-Market’s parent company Global Apparel Network, which created a tool called Visuality more than a decade ago. It was designed to help brands, retailers and designers communicate visual information: everything from product design to visual merchandising and wholesale. Visuality’s vendor customers have been using it as a tool for buyers to share new products and collections (and to place orders) for years. What POP-Market did when it launched last year was to unite the existing network of buyers—thousands of them—into a marketplace where brands and buyers can discover each other.
California Apparel News
New York–based software company Visuality is making it easier to work with buyers on-line. It’s the closest thing to having a virtual showroom, according to the company’s co-founder. The new program will offer a palette of features for showroom managers and buyers.
Women's Wear Daily
"Someone who is absolutely at the kindergarten level of Internet use just opens it up," said Bud Konheim, chief executive officer of Nicole Miller. "You send them an e-mail, and there’s a message with the pictures. One phone call and you're doing business."